Bridging the Gap

Infinitum is the premier analytics platform for streamed broadcast video ad campaigns, built to bridge the gap between CTV (Connected TV) impressions and online engagement. Developed by Mime Analytics, Infinitum empowers broadcasters, advertising platforms, advertisers, and agencies with real-time performance data, intuitive visualisations, and measurable results.

  • For Broadcasters
  • For Advertisers
  • For Advertising Platforms
  • For Agencies

Infinitum delivers unprecedented insight into your streamed video advertising campaigns. Our innovative platform correlates CTV ad impressions with website visits in real-time, providing you with actionable intelligence to optimise your media strategy.

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Impression-to-Visit Correlation

Track when and where your streamed video ads air, and exactly how viewers respond online. Infinitum links CTV impressions with website visits for tangible attribution.

Regional Intelligence

Granular geographic insights based on IP geolocation let you see what regions are driving engagement, with timezone-aware data for precision analysis.

Data-Driven Campaigns

Visualise the ROI of every campaign with metrics like Ad Spend, Response Rates, Cost Per Visit, and Creative Performance.

Role-Specific Dashboards

Whether you’re a Broadcaster, Advertising Platform, Advertiser, or Agency, Infinitum adapts your view with permission-based insights tailored to your objectives.

Integration Ready

Platform agnostic, Infinitum can be plugged into your existing tech stack.

Get More From Every Impression

With Infinitum, your campaigns don't just broadcast - they perform. Dive into the dashboard and unlock the full potential of your streamed video strategy.

Get The Full Response

With sophisticated IP tracking at the heart of our stack you’ll measure the full household response.

You Take Control

Set-up, track, and control your campaigns from within the platform in minutes.